Popular actress Sharvari has officially joined Nykaa as the brand’s new Brand Icon, marking an exciting step in her growing career. Known for her effortless style and strong connection with young audiences, Sharvari is all set to bring her unique perspective to the beauty space.
Speaking about her association, Sharvari shared, “I am delighted to come onboard as the Brand Icon for Nykaa. For me, Nykaa has always been a go-to platform because it brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I’m excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values.”
Sharvari’s growing popularity and her relatable approach to beauty made her a natural fit for the collaboration. Her influence is expected to resonate strongly with the next generation of beauty consumers looking for authenticity and self-expression.
Nykaa’s Executive Director and CEO, Anchit Nayar, also expressed his enthusiasm, stating,
“Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer – someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.”
It is being said that Sharvari’s new role goes beyond traditional endorsements. She has also been announced as a Jury Member for the Nykaa Best in Beauty (NBIB) Awards 2025, where she will join a panel of industry experts in selecting the year’s top beauty products. This significant role positions her as an emerging tastemaker in the Indian beauty industry.
Fans can look forward to seeing Sharvari featured in some of Nykaa’s biggest campaigns and events, including the Hot Pink Sale, Nykaa Play, Nykaaland, and New at Nykaa. Through these platforms, she will continue to share her beauty journey and inspire her growing community with content that celebrates confidence, creativity, and self-expression.
Also Read: Sharvari thanks fans for embracing Viraaj in Maharaj with viral ‘Haan Ke Haan’ moment
The post Sharvari joins Nykaa as brand icon; set to inspire a new beauty movement appeared first on Bollywood Hungama.
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