When last week’s Eid releases didn’t open well and then couldn’t grow either, the writing was clear on the wall. Audiences are looking for something really-really special and when even biggies are not getting an initial either, then any other new release would need to be extraordinarily special to get audiences. It’s understandable if the opening day numbers doesn’t come but then the content has to fly in order to entice footfalls from Saturday onwards. After all, this has already happened with both 12th Fail and Madgaon Express, which ended up working.
In case of Do Aur Do Pyaar and Love Sex Aur Dhokha 2, one wasn’t expecting a similar opening to begin with and it was all about arriving in theatres, getting some good reviews from critics and then have that select set of audiences appreciate it as well so that there could be a turnaround from Saturday onwards. That’s why even though Do Aur Do Pyaar has still managed to open at Rs. 65 lakhs, Love Sex aur Dhokha 2 is much lower at Rs. 15 lakhs. Now, the real test would be from today on where these films will eventually go.
Both the films have ample space available to grow since Bade Miyan Chote Miyan and Maidaan are as it is low. Holdover releases too just have some sort of collections trickling in and none of those have managed to touch even Rs. 1 crore. However, the turnaround needs to be really fast from today itself. One just hopes that this happens indeed and there is some respite at least for some theatre owners.
Note: All collections as per production and distribution sources
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