Film trade analyst Taran Adarsh has weighed in on the evolving — and often misleading — narratives surrounding box office success, arguing that the once-coveted Rs 100 crores milestone no longer holds the same significance for big-budget Hindi films. Speaking during a recent interaction with Bollywood Hungama, Adarsh pointed out that while the benchmark may still be relevant for mid-range cinema, its application to large-scale films starring today’s top actors has become questionable.
“100 crores as the milestone, the yardstick, whatever you call it. It doesn’t matter now for Hindi films. If a mid-range film makes 100 crores, then it’s very good. And we should congratulate them,” he said.
However, Adarsh was unequivocal in his criticism of how box office numbers are being projected for big films. He stressed that celebrating collections in the Rs 60–70 crores range for large-scale productions is misleading and incorrect. “If a big film with today’s generation actors, who have given Rs 100 crores… if they do a 70 crores and 60 crores business and try to spread a perception that this film is a success — people have liked it — it’s a 70 crores business. This is wrong. Don’t do that,” he stated.
Referring to the industry’s first Rs 100 crores blockbuster, Adarsh reminded viewers of the vastly different circumstances under which Ghajini achieved the milestone nearly two decades ago. “Do you remember our first Rs 100 crores film? It was Ghajini. 17–18 years ago. There were less theatres, ticket prices were also less, shows were not as good as today — and at that time it made Rs 100 crores,” he said.
Comparing that era to the present landscape, he added, “Today you are celebrating 60–70 crore. It’s funny. Why make this perception? I don’t understand. On social media, they tell people to write about it. Why make a mockery out of it?”
Adarsh’s remarks come at a time when box office discourse is increasingly shaped by social media amplification, perception management, and selective framing of numbers, often blurring the line between commercial performance and narrative spin.
During the same conversation, Adarsh also analysed the underperformance of films like War 2 and Sikander, breaking down factors such as inflated expectations, content reception, and market dynamics. In contrast, he highlighted why titles like Saiyaara, Chhaava, Tere Ishk Mein, Thamma and Ek Deewane Ki Deewaniyat managed to connect with audiences and translate that response into box office success.
The post EXCLUSIVE: Taran Adarsh explains Rs 100 crores is no longer a benchmark for big Hindi films with today’s actors; says, “It’s funny to celebrate Rs 60-70 crores” appeared first on Bollywood Hungama.
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