Actor Pankaj Tripathi has announced the launch of Tulo, a handloom venture aimed at promoting India’s weaving traditions and creating opportunities for artisan communities.
The name Tulo is derived from the Bengali word for handloom cotton. The venture has been developed in collaboration with stylist Vineet Chauhan, who has worked with Tripathi over the years. Tripathi has previously collaborated with the Ministry of Textiles on awareness campaigns promoting Khadi and indigenous textiles. He said the venture grew from experiences during film shoots across the country.
Speaking about the launch, Tripathi said, “For me, Tulo is not just a business venture; it is an emotional journey and a tribute to the countless artisans whose hands have kept India’s textile heritage alive for generations. Over the years, while travelling for shoots across the country, I have had the privilege of witnessing the beauty and dedication that goes into handloom weaving. I remember shooting in Chanderi and seeing women in almost every household weaving sarees and fabrics on handlooms. It fascinated me because this wasn’t just a livelihood – it was a way of life, a tradition passed down through generations.”
“Similarly, whenever I visited Banaras, I would often spend time in the weavers’ neighbourhoods. Watching artisans create intricate fabrics entirely by hand felt almost magical. In a world dominated by machines and mass production, I found myself asking, do people still make clothes by hand? And perhaps nowhere in the world is this tradition alive and diverse as it is in India. The more I explored, the deeper my connection became,” he added.
“Handloom is not merely about fabric; it is about stories, communities, culture, patience, and human skill,” he continued. “Every weave carries the identity of a region, every motif carries history, and every garment carries the hard work of an artisan. Unfortunately, many weaving communities continue to struggle despite preserving traditions that are invaluable to our cultural identity. I felt that if I could contribute in any way towards creating awareness and generating opportunities for these artisans, I should do so.”
Tripathi added, “My association with Khadi and handloom products over the years strengthened this belief. Through Tulo, we want to celebrate Indian craftsmanship while creating a platform that helps artisans receive the recognition and support they truly deserve. We want consumers to understand the value of handmade products and reconnect with the beauty of slow, thoughtful craftsmanship. This idea took shape through countless conversations with my stylist Vineet Chauhan, who shares a deep appreciation for Indian textiles. Together, we envisioned a platform that would not only showcase beautiful handloom products but also tell the stories behind them. Our dream is to collaborate with artisan communities from different parts of India and bring their work to a wider audience.”
He continued, “India’s handloom tradition is thousands of years old. It is one of our greatest cultural treasures. Tulo is our small effort towards preserving that heritage, empowering artisans, and ensuring that future generations continue to value and celebrate what makes Indian craftsmanship so unique. If through this venture we can create meaningful opportunities for even a few artisans and inspire more people to choose homegrown products, we will consider it a success.”
Tulo has been founded by National Award-winning actor Pankaj Tripathi in collaboration with stylist Vineet Chauhan.
Also Read: Pankaj Tripathi celebrates Bihar Diwas in Tokyo, calls Bihar “A feeling that lives within you”
The post Pankaj Tripathi launches handloom venture Tulo to empower local artisans and celebrate India’s rich weaving heritage appeared first on Bollywood Hungama.
from Bollywood Hungama https://ift.tt/6sUktMX
